One of the big questions we get asked is why do people buy art online? Well, online art sales are booming because of the many benefits it presents the art buyer over the more traditional approach, some of which I'll try to cover in this article.
The first factor is choice. Online, we have unlimited wall space, which means that anyone looking to buy art has literally thousands of pieces to choose from, all in one location. It is of course also very important to offer buyers a consistently high quality of work, and our curatorial team are here to ensure that we select great artists, and to regularly feature the most interesting work that we want art buyers to see.
Secondly there is no pressure here, whether you are here to buy art or just browse, the internet isn’t pushy (unlike some gallery owners I’ve been cornered by!). Instead art buyers can browse at their convenience, and buy direct from the artist, when they are ready, and in the style and at the price they are...
























